Advertising
on the ESDJournal.com
The
ESD Journal is the only trade magazine dedicated to the electrostatic industry
- and
IT IS ALL ON-LINE. This means reaching potential customers on
a daily basis at a fraction of the cost for 4-color printed magazines. With our
on-line magazine and its hot link capabilities, you may have as detailed an advertisement,
as your imagination will create. Our chat room, daily news stories and other features
make your advertisement a frequent stop for your customers. In printed magazines
only a few of the people who read the magazine see any particular advertisement,
and they typically only pick up the magazine once or twice per issue. With our
on-line format we give the readers ample reasons to visit often thus increasing
the value of all advertisements. Don't put your advertisement dollars in magazines
that become stale within days.
The
ESD Journal has been on-line for over 9 years. During this time we have never
attempted to "spam" the industry to increase our reader base. We have
built the over 220,000 visits per month one reader at a time by reporting on items
of importance to ESD professionals. We have built this base of industry readers
by being active in the committees and companies serving the industry. Our experts
are active in the ESD Association and ASTM.
We
have become the "portal" for the ESD Industry. Companies such as Hewlett-Packard
and Motorola list our magazine as one of their "to be viewed" references.
"I
liken it to a USA Today for ESD control."
Corporate Marketing Manager of a major ESD Distributor
Unlike
"ink & paper" magazines, the ESD Journal's over 220,000 visits per
month are pre-qualified since the readers made the effort to seek out the magazine
on-line. Advertisers of the ESD Journal are likely to have their ad seen 220,000
times per month.
In
normal trade magazines (as in all paper form magazines), only about
6% of
those that pick up the magazine will see a particular advertisement.
Henderson
Advertising
One
major trade magazine for our industry has approximately 80,000 subscribers per
month. Which means that only 4,800 people may see a particular advertisement and,
it is unlikely that the magazine will be read more than once.
The
ESD Journal is the only trade magazine in the industry with its own labs and experts
for testing products, ideas, theories, inventions and products. We have been likened
to the "Consumer Report" for the electrostatics
industry.
The
ESD Journal changes daily and is read by some ESD industry personnel four or more
times per month. Advertising dollars are much more cost efficient on the ESD Journal
than any other magazine for the ESD industry-paper or cyber.
| Main Offices | Stephen
L. Fowler - Publisher |
| 3551
Moore-Duncan Hwy. | Jennifer
Hazen - Editor-in-Chief |
| Moore,
SC 29369 | Steve
Waldrop - Associate Editor |
| Tel:
864-574-6415 | |
| FAX:
864-576-4992 | |
| Email:
esd6@esdjournal.com | |
Statistics
The graph below shows the number of readers visiting our site per
day, per hour and totals. As you can see we exceed 220,000 interested ESD readers
per month
How Do I Advertise In ESD Journal?
Advertising
in ESD Journal is easy. Simply E-mail the information to us at esd6@esdjournal.com.
We also offer hosting your own web
site internal to our magazine. In effect your advertisement becomes many pages
deep.
Email (jhazen@esdjournal.com)
or Call (864-574-6415) Jennifer for details.
Ad Rates
The chart below shows the advertising rates for different placements
on the ESD Journal.
| | 6 months | 12
months |
| Right Column (125 X 125 pixels) | $75/months | $60/month |
| Left Column (80 X 80 pixels) | $65/months | $50/month |
Advertisement Placement
Front
Page
Issuance
and Closing Dates
1.
The ESD Journal is changed (Published) daily. All materials should be submitted
by electronic mail if possible.
2. Closing date for advertisements
is the end of the month, preceding the month of inclusion of the advertisement
in the ESD Journal. Cancellations are not accepted after the closing date.
3. Materials are due the 15th of the month preceding the month of issue
inclusion of the advertisement in the ESD Journal.
4. Ad material requiring
additional preparation must be submitted with the insertion order at least one
week prior to materials due date. Late ad changes cannot be guaranteed by the
Publisher and are subject to additional charges.
General
Regulations
All copy is subject to the Publisher's approval and acceptance. The Publisher
reserves the right to reject advertising.
The
Publisher reserves the right to insert the word "Advertisement" in advertising
that simulates editorial format.
Contracts
may be canceled by the Advertiser or the Publisher on written notice, 14 days
in advance of the closing date of the issue.
Should
the Advertiser fail to fulfill his contract, the Publisher may bill the Advertiser
for any deficiency based upon the rate earned upon cancellation by the Advertiser.
Advertisers
and their Agencies are solely responsible and accept full liability for all contents
of their advertisements.
The
Publisher shall not be liable for delays in publication to the Internet, or for
failure to publish or distribute all or any part of the publication to the Internet
due to circumstances beyond the Publisher's control. Further, the Publisher shall
not be liable for damages if for any reason he fails to publish an advertisement.
The
Publisher assumes no liability for errors or omissions in key numbers, reader
service description, reader service numbers or the index of advertisers.
The
Publisher's liability for any error will not exceed the charge for the advertisement
in question.
No conditions, oral or printed, which conflict with the Publisher's
policies, will be binding on the Publisher.
Failure
to make the Advertiser's order correspond in price or otherwise with this rate
schedule is regarded only as a clerical error and publication is made and charged
for upon the terms of the schedule in force without further notice.
The
Advertising Agency and the Advertiser assume and agree to pay the charges specified
in this Rate Schedule for advertising published at their direction.
In
the event the Advertiser and/or Agency default in payment of bills, the Advertiser
and/or Agency will be liable for all fees and sums of collection, including but
not limited to reasonable attorney's fees and court costs incurred by the Publisher
in the collection of said bills.
Jurisdiction
and venue for any litigation ensuring from advertising placed in the publication
shall properly lie in Spartanburg County, South Carolina.
Send
mail to esd6@esdjournal.com with questions or comments about our magazine
