Adidas introduces computerized
May 7, 2004
Ore. - Adidas announced that it has created the world's first "smart
shoe" by adding a computer chip to the shoe that will adapt
its cushioning level to a runner's size and stride.
Called the Adidas 1, the new "smart shoe" is the product
of a three-year secret project the German owned company developed
at its U.S. headquarters in Portland, Ore.
Adidas opened its research lab to reporters from around the world
for a first peek at a shoe the company claims will revolutionize
distance running and training.
This is the first intelligent shoe
ever," said Erich Stamminger, global marketing director for
Adidas. "It senses, understands and adapts."
The shoe is equipped with a microprocessor
capable of making five million calculations per second to adjust
heel cushioning. It can turn firm for off-road, trail running and
then soften up when it hits the pavement.
microprocessor is located in the arch of the shoe, and drives a
tiny screw and cable system that adjusts the heel cushion depending
on the signals sent back by an electric sensor coupled to a magnet.
It is powered by a battery that conserves power by adjusting the
shoe while it is in the air during a runner's stride, avoiding resistance
from the ground.
The entire assembly weighs no more than 40 grams — just 10 percent
of the 400-gram total weight of the shoe, to keep it light enough
for distance runners. Adidas is confident the computerized shoe
will endure the wear-and-tear of running in almost any condition
The "smart shoe" will be available to consumers beginning